Tampere is looking for the world’s biggest Moomin fan - The winner will be invited to Moomin Museum as a Guest of Honour - Visit Tampere

Tampere is looking for the world’s biggest Moomin fan – The winner will be invited to Moomin Museum as a Guest of Honour


The city of Tampere in Finland has started looking for the biggest Moomin fan in the world. The winner of an Instagram video competition will be invited to Tampere and to the world’s only Moomin Museum for VIP treatment and fun activities in August 2018. The campaign is organized by Moomin Museum, Visit Tampere and Moomin.com.

The biggest Moomin fan will be selected amongst Instagram videos uploaded with the hashtag #moominmuseumguestofhonour. The hopeful winners are expected to convince the jury that they are the deserving Moomin Museum Guest of Honour with a fun and personal video. The winner will receive a 4-day trip for two to Tampere and the Moomin Museum, staying in a deluxe room at Lapland Hotels Tampere. As a highlight, the winner will be a VIP guest at the Moomin Museum Garden Party on August 11th.

“The Moomins are such beloved characters and known around the world. We’re excited to give Moomin fans around the world a chance to hear about the world’s only Moomin Museum that exhibits the origins of the sympathetic stories”, says Heli Jokela, marketing specialist from Visit Tampere.

“Moomin Museum Guest of Honour” campaign is such a fun idea and offers a memorable experience for the winner. We believe our followers around the world will be thrilled with the opportunity! says Saara Sandell, Marketing Manager for Moomin.com.

The new Moomin Museum opened in Tampere Hall in June 2017. The museum has attracted already almost 100 000 visitors from around the world, especially from Japan, Russia, UK and Germany.

“We can’t wait to see the videos from devoted Moomin fans, and having the winner as a guest in our museum as well as the atmospheric Moomin Museum Garden Party in August”, says Taina Myllyharju, Director of the Moomin Museum.

More information:


Heli Jokela
Specialist, Marketing and Communications
Visit Tampere Ltd
tel. +358 40 844 1116
heli.jokela (at) visittampere.fi

Taina Myllyharju
Museum Director
Moomin Museum
tel. +358 40 8016 665
taina.myllyharju (at) tampere.fi

Saara Sandell
Marketing manager
Tel. +358 40 82 15 877
saara (at) moomin.com

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