Visit Tampere, Moomin Museum and Moomin.com arranged a video competition on Instagram in May to search for the world’s biggest Moomin fan. The winning video stood out with a touching story: Sigrid Meulemans from Antwerp, Belgium is going to be the Moomin Museum Guest of Honour in August.
The excited winner will be brought to Tampere and the Moomin Museum as a VIP guest for a 5-night trip to explore the museum as well as everything else Tampere has to offer. Sigrid Meulemans and her friend will be getting royal treatment during their visit, starting from suite accommodation in Lapland Hotels Tampere. The highlight of the visit will be attending the Moomin Museum Garden Party on Saturday, August 11.
Sigrid won the competition by uploading a touching video on Instagram with the competition hashtag #moominmuseumguestofhonour, where she uses shadow puppetry to tell the story of herself growing up and finding solace in the Moomin stories.
– Winning the competition makes me so happy! I wanted it so much, I even cried a little after finding out I won. I made a very personal video and I’m so glad the jury liked it. I have my birthday during the trip, and this is the best gift ever!
You can watch Sigrid’s video of her reaction to the win on the campaign page: www.moominmuseum.com/guestofhonour
Altogether, the competition inspired over a hundred videos from all over the world.
– We want to thank the fans for all the amazing competition videos, it was wonderful to see how much effort was put in these works of art. We want to congratulate Sigrid and wish her an unforgettable visit to Tampere and Finland, says Saara Sandell, Marketing Manager for Moomin.com.
The world’s only Moomin Museum has been open for a year in Tampere Hall, having attracted over 100 000 visitors from around the world.
– Every museum visitor has a personal relationship with the Moomins. We really appreciate Sigrid sharing her story and can’t wait to offer her a once-in-a-lifetime experience in the Moomin Museum and the Moomin Museum Garden Party, rejoices Taina Myllyharju, Director of Moomin Museum.
The winning video by Sigrid Meulemans:
I can't believe my little movie won! Thank you so much @visittampereofficial @moominmuseum and @moominofficial ! This really was an emotional but also fun project to do and I just can't wait to go to Tampere this august! #tampere #visittampereofficial #moominofficial #moomin #moominmuseumguestofhonour #moomins #snufkin #littlemy #muumi #Finland #tovejansson #suomi #shadowplay #artsandcrafts #competition
Reaction to the win by Sigrid Meulemans:
Moomin Museum Guest of Honour campaign page:
Specialist, Marketing and Communications
tel. +358 40 844 1116
heli.jokela (at) visittampere.fi
tel. +358 40 8016 665
taina.myllyharju (at) tampere.fi
+358 40 82 15 877
saara (at) moomin.com
Text: Sari Mäkelä and Heli Jokela, Visit Tampere