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Welcome to Visit Festival!

When: Nov 22, 2022 at 8.30am – 4pm

Where: Original Sokos Hotel Ilves, Ball Room

What: Annual event for tourism and event industry professionals organized by Visit Tampere

The event is mainly in Finnish.


8.30–9.30 Breakfast and networking

9.30 Opening words, Matti Helimo, deputy mayor, City of Tampere

Visit Tampere Award, Jari Ahjoharju, CEO of Visit Tampere, Harri Airaksinen, CEO of Business Tampere, Chairman of the board of Visit Tampere, Kaija Holli, professor emeritus, member of the board of Visit Tampere

9.55 Greetings from Visit Tampere, Jari Ahjoharju, Noora Heino and Anna-Krista Sorvoja.

10.10 115-year-old steam ship Tarjanne travels around the year, Niko Airaksinen, marketing manager, Hopealinjat and Mikko Syrjänen, CEO of Flycam (in Finnish)

10.30 Update on airBaltic, Jana Indrane, Area Sales Manager, airBaltic (in English)

11.00 Panel discussion “What is the future traveler like?” (in Finnish)

Kristiina Hietasaari, director, Visit Finland, Mika Nevalainen, business director, Tampere Hall, Nina Nieminen, commercial director, SOK, Aki Käyhkö, CEO of Scandic, Anna Tuomi, marketing manager, Finavia. As the leader of the panel Jari Ahjoharju, CEO of Visit Tampere

11.45 Lunch and networking

12.45 Activating surprise program

13.15 Kyrö Distillery: Saunasta maailmalle Kyrö kotona, story of Kyrö Distillery, Miko Heinilä, distillery manager and founder, Kyrö Distillery Company (in Finnish)

14.00 The wishes and needs of congress organizers in the changing world, Ines Antti-Poika, Manager of Business Events, Finland Convention Bureau (in Finnish)

14.30 Afternoon coffee

15.00 The Future of Travel: Digital Literacy and Human Connection, Dolores Semeraro, Tourism and Hospitality Specialist and Podcast Host (in English)

15.45 Conclusion, Noora Heino, director, global sales and marketing

The event will be hosted by Salla Paajanen.

Visit Tampere Award

The Visit Tampere Award 2022 will be given to a company that has bravely and actively headed to international markets.

The awardee will be chosen in collaboration with Visit Tampere and companies. Companies in tourism and event industry can be proposed by companies, and based on the proposals, the decision will be made by the board of Visit Tampere.

The award winner will be announced at Visit Festival on November 22nd, 2022. The value of the award is 5 000 euros.


Visit Tampere Award 2022 -shortlist

Seikkailuapinat – Adventure Apes

Laukon kartano – Laukko Manor

Finlaysonin alue – Finlayson Area

Nokia Arena

The previous award winners:
2018 Veikko Niskavaara / Rajaportin sauna, Ville Virkki / Tullin Sauna
2019 Karoliina Laitinen / Villipihlaja
2020 Heikki Närvänen / Amazing City Oy
2021 Pirkanmaan festivaalit ry /

More information from Mari Saloniemi,,
+358505945951 or Noora Heino,, +358445378337