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Tourism development projects
Visit Tampere is leading and involved in several development projects. The projects are carried out in collaboration with domestic and international partners. On this page you can read more about our ongoing projects.
New Business and Internationalization Opportunities for the Sauna Experience Industry in Pirkanmaa
New business and internationalization opportunities for the sauna experience industry in Pirkanmaa (1.9.2023-31.8.2025) is a project implemented by Visit Tampere, in which the sauna experience industry, which covers sauna culture and many business sectors, is exploited from the perspective of business and innovation.
The main objective of the project is to explore, under the theme of sauna capital, how to develop and diversify the sauna business and whether companies and know-how from different business sectors can be brought together to create new business opportunities and sauna concepts, for example.
The project will result in new opportunities for cooperation and internationalization in the sauna sector, as well as common service models and concepts for Tampere and Pirkanmaa. The project will also help to create an operating model and plan for the sauna experience ecosystem in Tampere and Pirkanmaa.
TAAS – Tourism as a Service; a 360 degrees tourism experience
Interreg Europe funded TaaS project brings together nine areas from different parts of Europe to collaborate with the aim of accelerating smart and sustainable travel business, enhancing tourism digitalization and refining related policy tools.
TAAS approach identifies innovative digital solutions across the four phases of the travel experience:
Imagining the Trip (Phase A): Digital tools utilized to spark inspiration, generate interest and select destination – transforming digital visitors to physical visitors
Planning the Trip (Phase B): tools for booking, organizing, and managing services
During the Trip (Phase C): Digital services, integrated smart city passes, micromobility apps as tools for a better visitor experience
Empowering Influence (Phase D): Social media as an ambassador for the destination.
By focusing on capacity building and improving tourism-related policy instruments of partner areas, TAAS aims to provide a model for creating smarter, more sustainable and more resilient tourism destinations.
Project partner areas: South Aegean Region GR, Tampere FI, Aspres Community of Municipalities FR, Ljubljana SL, Fano IT, Donegal IE, Stockholm SE, Zuid – Limburg NE and Ungheni MD.
CliNeDest – Climate Neutral Destinations
The three-year CliNeDest – Climate Neutral Destinations project (1.3.2025-29.2.2028), funded by the Interreg Baltic Sea Region programme, brings together eight pioneering sustainable tourism regions from the Baltic Sea and the Nordic countries and a total of ten project partners to develop climate work in their regions. Visit Tampere is the main coordinator of the project.
The development of the project will be based on a wide range of cooperation with tourism businesses and destinations, providing a significant additional resource for the tourism sector’s transition towards climate-neutral business. The project will design and develop a climate-smart toolkit, including the following elements:
1. Climate-smart business model tools for companies
2. A model for creating low-carbon visitor experiences
3. A knowledge management model for the development of climate-smart destinations
4. A training programme on how to use the toolkit for climate work in destinations
The CliNeDest project aims to promote adaptation and preparedness of the tourism sector to the impacts of climate change. At regional level, the project will provide resources for the implementation of the objectives and measures set out in the Visit Tampere Climate Action Plan and the City of Tampere Climate Roadmap for Tourism.
Project partners: Visit Tampere & City of Helsinki & Itämeri-Instituutti (The Baltic Institute of Finland)(Finland), Royal Djurgardens Society (Sweden), Pomorskie Tourist Board (Poland), Public Institution Kaunas IN (Lithuania), City of Stavanger (Norway), Commercial Fund of VisitAarhus (Denmark), Tallinn Strategic Management Office & Stockholm Environment Institute Tallinn Center (Estonia).
You can see the projects that have already been completed on our completed development projects page.