Map
Tourism development projects
Visit Tampere is leading and involved in several development projects. The projects are carried out in collaboration with domestic and international partners. On this page you can read more about our ongoing projects.
Shared Experience Economy Data Framework (SEED)
Shared Experience Economy Data Framework (SEED, 1.1.2026-31.12.2027) is a project co-organized by the City of Tampere and Visit Tampere Ltd. The objective of the project is to develop a shared data repository model for the experience economy sectors, specifically tourism, events, and culture. The model will include an architectural framework and an operational model for integrating and utilizing data, and it will be validated through two Proof of Concept pilots. The project addresses the need to consolidate fragmented data from multiple sources and to enable its effective use in decision-making, development, and collaboration within businesses and public sector organizations. As these sectors often reach overlapping audiences, it is essential to improve data accessibility, reduce duplication of resource use, and enable proactive, data-driven management.
The project will be implemented through four work packages that include mapping data sources and data transfer methods, exploring platform solutions and addressing data transfer challenges, analyzing and enriching data through two pilot cases, and defining models for data sharing and utilization. Stakeholders from the experience economy sectors will be actively involved throughout all phases of the project.
As a result, the project will deliver a shared data repository model, including both an operational model and architectural framework. Two Proof of Concept pilots will demonstrate the practical feasibility of the model. The project will also evaluate and select suitable technological solutions for future development. In addition, a co-creation model will be established to strengthen collaboration across sectors. Ultimately, the project will promote data-driven decision-making and efficient resource allocation, enhancing the strategic competitiveness of experience economy actors.
TAAS – Tourism as a Service; a 360 degrees tourism experience
Interreg Europe funded TaaS project brings together nine areas from different parts of Europe to collaborate with the aim of accelerating smart and sustainable travel business, enhancing tourism digitalization and refining related policy tools.
TAAS approach identifies innovative digital solutions across the four phases of the travel experience:
Imagining the Trip (Phase A): Digital tools utilized to spark inspiration, generate interest and select destination – transforming digital visitors to physical visitors
Planning the Trip (Phase B): tools for booking, organizing, and managing services
During the Trip (Phase C): Digital services, integrated smart city passes, micromobility apps as tools for a better visitor experience
Empowering Influence (Phase D): Social media as an ambassador for the destination.
By focusing on capacity building and improving tourism-related policy instruments of partner areas, TAAS aims to provide a model for creating smarter, more sustainable and more resilient tourism destinations.
Project partner areas: South Aegean Region GR, Tampere FI, Aspres Community of Municipalities FR, Ljubljana SL, Fano IT, Donegal IE, Stockholm SE, Zuid – Limburg NE and Ungheni MD.
CliNeDest – Climate Neutral Destinations
The three-year CliNeDest – Climate Neutral Destinations project (1.3.2025-29.2.2028), funded by the Interreg Baltic Sea Region programme, brings together eight pioneering sustainable tourism regions from the Baltic Sea and the Nordic countries and a total of ten project partners to develop climate work in their regions. Visit Tampere is the main coordinator of the project.
The development of the project will be based on a wide range of cooperation with tourism businesses and destinations, providing a significant additional resource for the tourism sector’s transition towards climate-neutral business. The project will design and develop a climate-smart toolkit, including the following elements:
1. Climate-smart business model tools for companies
2. A model for creating low-carbon visitor experiences
3. A knowledge management model for the development of climate-smart destinations
4. A training programme on how to use the toolkit for climate work in destinations
The CliNeDest project aims to promote adaptation and preparedness of the tourism sector to the impacts of climate change. At regional level, the project will provide resources for the implementation of the objectives and measures set out in the Visit Tampere Climate Action Plan and the City of Tampere Climate Roadmap for Tourism.
Project partners: Visit Tampere & City of Helsinki & Itämeri-Instituutti (The Baltic Institute of Finland)(Finland), Royal Djurgardens Society (Sweden), Pomorskie Tourist Board (Poland), Public Institution Kaunas IN (Lithuania), City of Stavanger (Norway), Commercial Fund of VisitAarhus (Denmark), Tallinn Strategic Management Office & Stockholm Environment Institute Tallinn Center (Estonia).
You can see the projects that have already been completed on our completed development projects page.