• Visit Tampere is the driving force behind the region’s tourism strategy. We lead the strategy.
• Visit Tampere is responsible for the international and domestic tourism marketing of Tampere and the surrounding region, in collaboration with stakeholders, and contributes to the business development of the Tampere urban area.
• Visit Tampere supports the internationalisation and marketing of tourism businesses, raises Tampere’s international profile and strives to create an attractive and easily accessible package of what Tampere has to offer. ​
• Visit Tampere identifies the sector’s development needs and implements measures to address them, with a view to enhancing the international competitiveness of tourism. Visit Tampere supports businesses in developing the tourism sector, coordinates cooperation between stakeholders and promotes the achievement of strategic objectives in the Tampere region.
• Visit Tampere’s mission is to attract new investment in tourism and to encourage existing businesses to increase their investment.
• In terms of advocacy, Visit Tampere’s role is to bring the needs and perspectives of the tourism sector to the fore in both political debate and funding decisions, and to support these decisions with data and research. 

Our service is aimed at tourism businesses and other industry stakeholders who wish to develop their international business and reach tourists in the Tampere region.