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The Sauna Capital of the World in Finland launches a new Sauna beer


The ultimate sauna drink is the result of co-operation between Visit Tampere and Pyynikin Brewing Company.

The new Saunaolut beer by Pyynikin Brewing Company and Visit Tampere.

Since 2018 Tampere in Finland is known as the Sauna Capital of the World. With over 50 public saunas in the region, there’s a sauna for everyone: smoke saunas, traditional saunas, brand new saunas, barrel saunas and, last winter, even an ice sauna.

– We love that the Sauna Capital products and experiences are expanding. The new Saunaolut beer is an excellent product under the Sauna Capital brand, says Heli Jokela, Marketing Manager from Visit Tampere.

Sauna and beer form the greatest of unions. The new Saunaolut beer is a fresh lager made from the pure grains of the north and the cleanest water in the world.

– If you have bathed in the saunas of Tampere, it’s obvious why Tampere is the Sauna Capital of the World. All these saunas are awesome! It’s been a pride and joy to make this Saunaolut beer with Visit Tampere. We tested out three different beers in authentic conditions and this one was the most suitable one, says Marketing Manager Veikko Sorvaniemi from Pyynikin Brewing Company.

Sauna and the Finnish Midsummer celebrations

In June 25 and 26 the Finns celebrate Midsummer. It’s a celebration of light, nightless night and summer. Going to sauna and swimming are usually part of midsummer festivities. Public saunas in Tampere are mostly open during Midsummer and welcome everyone to enjoy löyly, the heat of the sauna.

On Friday June 18 a special Sauna Oasis will open to Sorsapuisto park in Tampere. Three unique sauna experiences invite all sauna lovers to enjoy different löylys. The area also has a hot tub. Sauna Oasis is open until the end of July and also during Midsummer.

Finnish Midsummer is traditionally celebrated with friends and family at summer cottages near the forest and lakes but also cities have events and midsummer celebrations. All traditional Midsummer festivities and more can be found in Tampere and the surroundings, whether it’s a festival, a romantic open-air dance event, activities with kids or just calm nature. Get to know more about Tampere from!

More information

Marketing Manager

Veikko Sorvaniemi
Markteing Manager
+358 40 166 2941