Towards a billion
Our shared goal towards the year 2030 is to to make Tampere an even more attractive and international travel destination. Our objectives build on the experiences of previous strategies while also introducing new priorities and opportunities. In addition to fostering international appeal, our key focus areas on the path to a billion include adhering to the principles of sustainable development, maintaining domestic appeal, and supporting the experience economy.
Tampere tourism strategy
Process
The Tampere Tourism Strategy 2025–2030 building process included engaging our key stakeholders: the City of Tampere (key departments), Visit Tampere Ltd board members, the Tampere Chamber of Commerce – tourism and events committee, the region’s municipalities, and the Visit Tampere Partner Network (clients).
We utilized live and hybrid sessions, as well as our Howspace online co-working platform, to collect feedback and activate dialogue within our stakeholder network.
A key part of the process was the involvement of the entire Visit Tampere staff – not only as participants but as core experts. Their insights were essential in shaping the strategy, and their participation ensured both strong commitment and a shared sense of ownership.
TAAS – Tourism as a Service Interreg Europe project provided an additional resource for our strategy development. TAAS project focuses in strategic transition towards smart and sustainable tourism. Knowledge exchange, peer learning and local stakeholder cooperation done in the project enabled us to improve especially smart and sustainable and and seamless accessibility key focus areas of the strategy, with overall view on digitalization and digital customer pathway development.
Strategy monitoring
Tampere’s tourism strategy is implemented in collaboration with tourism businesses, the City of Tampere, educational institutions and other stakeholders. Therefore, the monitoring of the strategy is also open and based on shared information.
The Power BI view below provides an up-to-date overview of the progress towards the strategy’s key objectives, indicators and actions. Monitoring helps ensure that development work supports the strategic objectives, decision-making is based on up-to-date information, and the development of tourism can be assessed through a shared overview.
The dashboard is updated regularly, giving everyone interested the opportunity to follow the development of tourism in Tampere and see how the strategy is being implemented in practice.
On mobile, you can open the Power BI report in full-screen mode from the three-dot menu in the bottom-right corner. For the best viewing experience, turn your phone to landscape orientation.
