Tourism data

Visit Finland produces extensive statistical and research information on tourism to Finland to support the planning and decision-making of companies and the tourism industry. Learn more about Visit Finland’s border survey “Matkailijamittari” here.

You can also get statistical information on tourism from Business Finland’s statistical database Rudolf. In Rudolf, you can use database tables for accommodation statistics, tourism accounts and travel balance.

In addition, the Visitory service offers tourism data about our region in a compact package. Visitory collects tourism data from several sources and creates reports and infographics. The reports produced by the service summarize the key tourism figures from our region.

Visitor data is a key tool also for managing sustainable tourism. For example Metsähallitus provides an up-to-date overview of visitor numbers in protected natural areas. This data helps build a comprehensive understanding of tourism in nature: when visitor numbers peak, how demand varies seasonally, and how the use of different sites evolves over time. By utilising this data, it is possible to promote sustainable tourism, distribute visitor flows more evenly, and support the long-term wellbeing of natural environments.