The Lake City of Finland. Finnish sauna capital. The favorite getaway of Finns*. The most lovable Finnish city**. Positively weird. Friendly and casual. Full of big-scale events and peaceful nature. It is not easy to f it Tampere into one definition; to be able to describe it with words, you need to try it!
* Willingness to move 2016 research, Taloustutkimus
** The Best Cities to Travel in Finland 2017 research, Taloustutkimus
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I’m responsible for the German and UK markets working together with the Western Lakeland area and Visit Finland.
Tampere is rough and relaxed, easy going and beautiful. A mixture of vivid city life and peaceful nature.
I’m in charge of the Asian market, working in close cooperation with my colleagues in the Western Lakeland area and Visit Finland.
I fell in love with Tampere 30 years ago, when I first arrived here. It felt like home, right away. And I fall in love with it again every day.
I am in charge of Russian market B2B and B2C. Also managing Lakesperience tourism marketing and development project to promote Tampere’s lake services in Germany.
Because it feels so safe and comfortable here, and all the lakes, forests and the true Finnish spirit.