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Programme and schedule

Schedule is in UTC+3 (summertime)

Read the speaker introductions from this link

9.00 – 10.00
Morning coffee & virtual networking with Brella 

10.00 – 10.10
Welcoming words

Harri Airaksinen, CEO, Visit Tampere
LinkedIn | Webpage

10.10 – 10.30
Achieving more together – sustainable growth and renewal in Finnish tourism

Sanna Kyyrä, Chief Specialist, The Ministry of Economic Affairs and Employment
LinkedIn | Webpage 

10.30 – 11.00
Transition pathway for the tourism ecosystem – towards digital and sustainability
Misa Labarile, Policy Officer, European Commission
LinkedIn | Webpage | Presentation

11.00 – 11.30
The Grand Megatrends and Challenges of Smart Tourism, Hospitality and Experience (THE) Cluster in the Post-Covid-19 World
Jari Kaivo-Oja, Research Director, Finland Futures Research Centre FFRC
LinkedIn | Webpage | Presentation 

11.30 – 12.00
Sustainability on Smart Destinations
Katarina Thorstensson, Head of Sustainability, Gothenburg & Co
LinkedInWebpage | Presentation

12.00 – 13.00
Lunch break
Networking with Brella 

13.00 – 13.30
Public Private Partnership – Findings from Smart Destination data sharing case studies
Niklas Masuch, Project Manager for Destination Data Platform,
Jonas Norrman, Smart Destination Expert, Gothenburg & Co, A municipal DMO company, City of Gothenburg
LinkedInWebpage | Niklas Masuch presentation | Jonas Norrman presentation

13.30 – 14.00
Sustainable Travel Finland – destinations leading the development
Liisa Mäkelä, Sustainable Travel Development Manager, Visit Finland
LinkedIn | Webpage | Presentation

14.00 – 14.15
Sustainability and carbon neutral events at Tampere Hall
Mika Nevalainen, Business Director, Tampere Hall
LinkedIn | Webpage

14.15 – 14.30
6Aika: Carbon Neutral Tourism Project – insights and experiments
Jonna Pitkänen, Project Manager, City of Helsinki

14.30 – 15.00
Carbon footprint calculator for tourism Industry
Hanna-Leena Pesonen, Project Manager, The Regional Council of Lapland
LinkedIn | Webpage | Presentation
Outi Ugas, Senior Advisor, Positive Impact
LinkedIn | Webpage

15:00 – 15:30
6aika: Project data pilots: Mobility data and tourism carbon footprint
Pilot in Tampere – results and findings: Wille Markkanen, Salmi Platform
LinkedIn | Webpage
Pilot in Helsinki – results and findings: Mikko Manka, Reserach Director, TAK Research
LinkedIn | Webpage

15:30 – 15:45
Mobility heatmap – Smart solution for destination safety management
Sanni Liimatta, Project Manager, City of Helsinki
LinkedInWebpage | Presentation

15.45 – 16.00
Next steps towards Smart Destination cooperation
Matti Pollari, Project Manager, Visit Tampere
LinkedIn | Webpage

16.00 – 16.30
After work networking with Brella 

Read more about the speakers

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