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Lakeland Finland – Thematic Network Project

The joint Lakeland Finland thematic network project (October 1, 2021 – September 30, 2023), initiated at the beginning of October 2021, involving five provinces, continued the collaboration that has been ongoing since 2018 among the provinces of Western Lakeland in Finland. The project aimed to capitalize on the natural strengths of these provinces — congestion-free environments and responsibly produced tourism services under safe conditions — making them easily accessible to individual international customers (through digitalisation). The measures implemented in the project addressed the need arising from changes in tourism demand due to the COVID-19 situation by developing the product offerings of small and medium-sized enterprises, the purchasability of tourism products, and digital expertise.

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KOVA – Towards Responsible Experiences (March 1, 2022 – August 31, 2023) was a project aimed at supporting businesses in the Pirkanmaa region’s experience economy and tourism sector in enhancing their adaptability and promoting sustainability.

Sustainability advancements in the project were achieved by offering high-quality, free-of-charge guidance and training to businesses. The businesses were supported in developing plans that were compatible with the ‘Think Sustainably’ service and the Sustainable Travel Finland program.

The project was implemented by Ekokumppanit, the University of Tampere, and Visit Tampere.

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VIRMA (Virtual Tourism) –project (April 1, 2021 – August 31, 2023) developed new service models and concepts utilizing digitalisation for tourism, event, service, and experience industry businesses whose business opportunities had been significantly reduced by COVID-19 and the subsequent ‘new normal’ era.

The goal of the project was to develop new and sustainable business opportunities from virtual tourism and the possibilities offered by digitalisation.

The main executor of the project was Tampere University of Applied Sciences. Visit Tampere participated as a co-executor.

VIRMA project helped your tourism business find new ways to conduct business using virtual technology and helped XR companies find partners in the tourism industry. The project compiled a model to assist tourism businesses, aiding them in leveraging the possibilities of the virtual world. This model was particularly helpful for tourism industry businesses looking to use virtual technology for marketing, branding, or enhancing their visibility.

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Sustainable Tourism Mobility

The project was a project coordinated by Visit Tampere, which developed service concepts encouraging low-carbon mobility for tourists in cooperation with key tourist destinations and businesses in Pirkanmaa area. The co-executors of the project were the Finnish Baltic Sea Institute and the University of Tampere.

The carbon footprint of tourist mobility is a key sustainability challenge for tourism in Pirkanmaa area. At the same time, the importance of sustainability and low carbon emissions continually increase in tourists’ choices. Pirkanmaa had the opportunity to meet these expectations through systematic service development and collaboration among stakeholders.



Sustainable Tourism Hub

The Sustainable Tourism Hub project (2018 -2020), aimed to help develop the renewing Särkänniemi area into a low-carbon leading destination in the experience economy, in collaboration with the Five-Star Center program and Särkänniemi.

Visit Tampere coordinated the project implementation, and the co-executors were Ekokumppanit, the Finnish Baltic Sea Institute, Tampere University of Applied Sciences, and the University of Tampere.”

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6aika: Carbon Neutral Tourism

This joint project between Helsinki, Turku, and Tampere, which continued until the end of 2021, aimed to reduce carbon dioxide emissions in the tourism industry by developing smart solutions and new operational models that utilized data for use by tourism industry stakeholders.

The main executor of the project was the City of Helsinki, with partners including Forum Virium Helsinki, the City of Turku, and Visit Tampere Oy.

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With the Digitrack project funded by the Ministry of Economic Affairs and Employment (TEM), Visit Tampere’s partner companies aimed to make their services more available and comprehensively offered through digital sales channels. The project, which continued until the end of 2021, focused particularly on ancillary products that interest individual event and conference attendees. The sales platforms included Bókun, which enables agreements with international online tour operators, and Johku, designed for domestic customers.

The project’s objective was to prepare for international event and conference tourism in the post-COVID-19 era. However, with the prolonged state of emergency, marketing and other resources could be redirected towards domestic visitors as well. The productization work was done in collaboration with a selected consultant to provide partner companies with a ready-made solution for offering their products through digital sales channels.

The project focused on responsible products that met international standards, following the tourism strategy. Additionally, a data platform was created for data-driven management. The project also conducted pilots for sales, marketing, and data utilization. As a result of the productization work in the project, a productization handbook or detailed guidelines for international productization were created, which companies could continue to use even after the project ended.

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